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GGA Work in Progress
We're currently working on projects with The Glasgow Royal Concert Hall, Scottish Opera, The Arches, Citizens’ Theatre, Cumbernauld Theatre, The Dance House and Glasgow Sculpture Studios. For more details about these and other GGA projects, log on to gga4arts.co.uk
We've also got some exciting projects in the pipeline - more soon...
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Training and Events
Fast on the heels of the Capturing Your Share of the Tourism Market seminar with the Glasgow City Marketing Bureau, you can book now for the next instalment of GGA’s Speed Networking and Intelligence Service.
The Audience on Campus
Date: 6 October 2005
Time: 3 - 5pm (tea/coffee from 2.30pm)
Venue: GGA Offices, Suite 1/1, 6 Dixon Street, Glasgow
Cost: Free to GGA Members (non-members £75 +VAT)
This seminar will put you in touch with the student world and extend your knowledge and contacts within this lucrative market.
You’ll hear from:
Keith Crosier - Honorary Senior Research Fellow and Editor of Marketing, Strathclyde University, Will Lord - VP Communications 2004, University of Glasgow Students Representative Council and Jonathan Jones - Director, Youth Media.
Log on to growyouraudiences.com to book your place now before it’s too late.
Scottish Arts Marketers’ Forum 2005 - The Bigger Picture
In association with The Audience Business and Glasgow Grows Audiences
27 October
The Scottish Arts Council's annual event for arts marketing specialists.
The Bigger Picture programme
Seminars, Workshops and Day Events
September 05 – March 06
Champagne Ideas (Sep/Oct 05)
Marketing with small budgets.
Talking the Same Language (Nov 05)
Internal marketing and communications.
Managing to Be... a Leader (Jan/Feb 06)
Museums and Galleries Marketing Day (Feb 06)
Do the Write Thing… Again (Feb/Mar 06)
Copywriting.
Fundraising for Marketers (Mar 06)
Log onto the AMA website for full event and booking details.
Scottish Enterprise - Free E-business Workshops
Website Accessibility - 27 Sep
Further your knowledge about the commercial and ethical advantages of having an accessible website and what legal requirements need to be met under the Disability Discrimination Act.
Website Usability - 26 Oct
Find out how thoughtful design can enhance a website's ease of use and allow visitors to find what they are looking for quickly and efficiently.
Website Legal Compliance - 28 Oct
Hear about the latest website compliance laws.
The above sessions are free. The workshops are also being run on other dates and cost £100 reduced to £50 +VAT for Glasgow based companies who will receive grant funding from Glasgow City Council.
Book now at scottish-enterprise.com
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Goods and Services
GGA meeting rooms are available for hire to GGA members free of charge and non-members at very reasonable rates. Click here for more details about the facilities.
GGA Snippets - August 05
Catch up with last month's newsletter.
GGA is working with the Arts Marketing Association
As the AMA's West of Scotland representatives, we will be holding our first of two annual Network Meetings in November. Come along and hear the latest AMA news and discuss issues that matter to you. Invites will be sent out shortly to AMA members and non-members.
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Business Development
The VisitScotland Challenge Fund - Round Three Deadline
The VisitScotland Challenge Fund is designed to assist collaborative group marketing projects that attract more visitors to Scotland and make it easier for them to book their visit. The Fund enables groups of tourism businesses to extend current marketing activity or test a new market or activity which could bring additional visitors, but is not designed to be long term or core funding for major initiatives. Applicants will need to be able to demonstrate what is new or different from previous activity.
A tourism business is defined as "a business who directly benefits from and whose activities or services directly encourage leisure and business visitors to and within Scotland". Check out scotexchange.net to see if your organisation can apply for a share of the £1m pot before the 31 October deadline.
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Industry News
Culture and Sport Statistics
The Scottish Executive is consulting until 4 October on how statistics on culture and sport could be published. The aim of the proposed Scottish Executive Culture and Sport Statistics Compendium Publication would be to provide users with a coherent picture of culture and sport in Scotland, by collating and publishing a compendium of statistics on these sectors. Subject to consultation, the publication is likely to include the following topics: attendance, participation, attitudes, excellence, volunteering, events, facilities, education, employment, economic benefits and financing. scotland.gov.uk
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Something to Think About…
Check and double check
A survey by the Royal Mail has uncovered a worrying fact: poor spelling and grammar in business literature is costing companies billions of pounds in lost sales. Three-quarters of those surveyed said they had no trust in a company that could not spell, and one-quarter said they would not purchase products from companies that spelled their name incorrectly.
Dial-up is old hat...
Dial-up internet connections continue to fall, declining by 26.6% in the first six months of this year. During the same period, broadband connections grew by 73%, according to the Office for National Statistics.
Salary survey
The latest news from The Chartered Institute of Marketing shows that marketers in mid-level jobs are not as well paid as those at similar levels in other professions. They also have less chance of promotion within their company. The survey shows women are sometimes earning more than men.
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Dates for the Diary
Merchant City Festival
21 – 25 September
Theatre, Visual Arts, Live Music, Comedy, Film, Food and Fashion... merchantcityfestival.com
Wasps Artists' Open Studios Weekend 2005
8 & 9 October
Whether you are a gallery owner, art collector or just love art, this is your chance to meet with artists and buy original artwork direct from the maker. waspsopenstudios.org.uk
Big Big World
17 - 30 October
Glasgow's annual festival of World Music.
soundsfine.co.uk
Glasgay!
20 October - 20 November
The annual celebration of queer culture with events spanning comedy, film, visual art, performance and community arts projects.
glasgay.co.uk
Glasgow Blues and Roots Festival
21 - 23 October
Nearly 40 local, national and international artists will descend on the west of the city for the first ever Glasgow Blues and Roots Festival.
glasgowbluesandrootsfestival.com
Inspiration 05
31 October - 11 November
This annual festival of the arts for children and young people includes family days, performances, workshops, events and activities for pre 5s and school children as well as a special Youthfest programme for young people aged 16-20. For more information contact Maggie Singleton, Arts Development Officer, Children and Young People at Glasgow City Council.
Phone: 0141 287 9843
E-mail: maggie.singleton@cls.glasgow.gov.uk
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Please contact us now if you would like to make a submission to next month's edition of Snippets. We'd particularly like to hear about any audience development projects you are working on at the moment.
Best wishes
Dianne Greig
Audience Development Manager
Glasgow Grows Audiences
Suite 1/1
6 Dixon Street
Glasgow
G1 4AX
T - 0141 248 6864
F - 0141 248 4090
E - dianne@gga4arts.co.uk
W - www.gga4arts.co.uk
GGA - Promoting the Live Arts Experience
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